Chinese smartphone manufacturer Xiaomi has just launched the first ‘Mi Express Kiosk’ in India. The Mi Express is a vending machine that looks very similar to a machine that dispenses soda and snacks. However, in this case the vending machine dispenses Xiaomi smartphones and accessories!
The Mi Express accepts debit cards, credit cards and cash which makes it a convenient and hassle-free way for customers to purchase a Xiaomi smartphone. The vending machines are also fitted with a touch screen which displays all of the information about the product the user is interested in, to help sell the product.
The first Mi Express vending machine was installed in Manyata Tech Park, Bengaluru. Xiaomi plans to install more kiosks across India, as it attempts to increase its already huge market share. They plan to firstly install in the Metro cities of India in public places such as shopping centres, train stations and airports where it would be easy for people to purchase. Xiaomi says that products will be priced similarly to on Mi.com and at their physical stores. The vending machines will be open from 10am-8pm and are fitted with 360 degree security cameras to discourage any burglars.
In a statement the company said “Mi Express Kiosks serve as a highly effective new retail initiative for consumers and Mi Fans to easily access and buy Xiaomi products instantly in offline markets”.
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